The tagline “A Path to a Brighter Future” reinforces the path each person needs to take in order to have a sunny retirement.

client

University of the Pacific

creative

October 2024

art direction and design

Faith Paben

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U of P Design Concepts Transition Guide_Page_1.jpg

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The creative branding for the University of the Pacific is youthful and bold. I incorporated campus photography highlighting the sidewalk and composing it to be a distinctive element in the design. The tagline “A Path to a Brighter Future” reinforces the path each person needs to take in order to have a sunny retirement.