Event booth graphics and pop-up banners

client

Transamerica

creative

February 2025

art direction and design

Faith Paben

Backwall Booth Graphics - New VI_Collection BANNERS_Page_1.jpg

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET2.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET3.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET4.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET5.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET6.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB2.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET7.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET8.png

Backwall Booth Graphics - New VI_Collection BANNERS_Page_2.jpg

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB3.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB4.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET9.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_RET10.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB5.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB6.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB7.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB8.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB9.png

RS3 3017602 S_0125_Backwall Booth Graphics - New VI_EB10.png

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New pop-up banners and booth graphics were needed at the launch of the new visual identity. The first carousel of images showcases the revised pop-up banners focused on the retirement and employee benefits lines of business. The ultimate goal of all banners is to reinforce Transamericas dedication of helping people live their best lives. This comes through loud and clear amid the vibrant shapes and colors coupled with lifestyle images and tagline mark.

Likewise, these elements continue on the 10’x10’ booth graphics on a larger than life scale. Each image clearly shows people living their best life, engaging with one another and being bold in their lives. These graphics are intended to stop people in their tracks and spark conversation.