We’re thinking about retirement in new and innovative ways to serve the middle market and build the relationships with plan sponsors that will change their employees futures.
Client
Carnegie Science Institute
Creative
August 2025
Design and art direction
Faith Paben
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Carnegie Science’s mission is to advance investigation, research, and discovery, and to apply that knowledge for the improvement of humankind. Likewise, Transamerica is fiercely dedicated to reframing how we think about retirement.
The tagline “Challenging conventional retirement” is a spin on conventional ideas in both science and retirement. We are also challenging conventional ideas from a retirement perspective. We’re thinking about it in new and innovative ways to serve the middle market and build the relationships with plan sponsors that will change their employees futures.
Substantial research tells us that a persons financial wellbeing is directly connected to their overall physical wellbeing. The design for this creative concept derives inspiration from the fact that everything is connected. The circular elements are connected and spin off one another, creating organic flow and movement throughout the design. The Transamerica and Carnegie Science logos are locked up at the bottom left within a circle to signify that we will partner with them and be at the center of all their retirement endeavors.