The Future: Drink it in. This tagline combines the company product along with embracing the path of planning for a healthy retirement.

client

Pepsi Bottling Co.

creative

April 2025

art direction and design

Faith Paben

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Creating thought-provoking vibrant designs for a manufacturing company is no small feat. My goal was to capture the essence of the product that Pepsi Cola Bottling Association produces in their facilities while at the same time relating it back to retirement. I used various taglines to encourage intrigue and get people to stop and digest the material. Each headline with it’s own subtle nuance and double meaning, each related to the business as well as their retirement plan.