Trek and Transamerica executed a multi-faceted campaign for various needs of the plan. “The Right Components for Your Retirement” which used the anatomy of a bicycle to explain how each part correlates to retirement planning. The poster featured: 

Bike helmet: Used to promote account security and safety, which can be strengthened by creating an online account.
Bike frame: Represented the Transamerica website and mobile app, which provide account access anytime, anywhere. 
Pedals: Used to demonstrate how plan participants who add their email address and mobile number to their account can stay informed with timely and relevant plan communications.
Wheels: Conveyed rolling along and logging in to the Trek 401(k) Plan to take important steps, such as designating a beneficiary, selecting investments, and adjusting contributions.
Brakes: Illustrated stopping along the retirement journey to visit Transamerica’s Financial Wellness Center and pausing to watch Trek’s educational videos.

Results:
4% increase in beneficiary designations
95.2% participation rate
3% increase in website traffic
1.2% increase in average deferral rate
2.5% increase in average Roth deferral rate
3% increase in accounts with positive retirement outlooks