The creative for this client steers toward a more youthful feeling. The colors in the background evoke feelings of happiness and nostalgia.
client
Coca-Cola Bottlers Association
creative
February 2025
art direction and design
Faith Paben
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The creative for this client steers towards being more youthful. The colors in the background evoke feelings of happiness and nostalgia. The photography features different drinks (soda versus tea) and merges the real life photography with illustration to bring in customization that is completely unique to CCBA.
One design showcases a soda with illustrative bubbles interacting with the tagline “A refreshing retirement.” The alternate design features a peach slice in the tea and a peach half next to the tea. The imagery ends on the right hand side with a large vertical stripe which holds the plan name. The drop shadow brings in depth and visual interest to the overall composition.
The layout is anchored with the logos on the left hand side in a partnership lockup.