Merging health, research and proactive planning for the promise of a brighter retirement.
client
John Hopkins University
creative
August 2025
art direction and design
Faith Paben
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Developing creative concepts for Johns Hopkins University was a unique challenge. I was inspired by the important work they do in their research, and I wanted to bring that into the visual execution.
Our DNA is distinctive to each one of us, and our retirement plan should be as well. Those two elements were the foundation for the concepts and supporting collateral you see on this page.
The first concept utilizes the tagline “The Promise of a Brighter Retirement” anchored with the dark blue gradient background. I incorporated a white bar on the left-hand side with icons depicting your retirement journey. Starting at the top and moving downward, each icon is representative of a milestone along the way resulting in a brighter retirement.
The second concept continued with the idea of our DNA, using the tagline “Building a blocks of a healthy retirement”, combined it with various icons anchored with a variety of colors to bring in vibrance and movement throughout. Each icon represents a piece of our story, a piece of our life that builds the full picture of who we are and what our journey looks like holistically.