client

Mountaire

creative

January 2025

art direction and design

Faith Paben

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My goal with this creative challenge was to develop designs that support the mission of the client: Excellence in high quality products delivered to their customers.

The first ones showcased chicken paired with traditional elements, chicken wings in buffalo sauce as well as chicken and waffles. Two variations of amazing pairings. The underlying message is that Transamerica would be a natural partner to pair with Mountaire as well.

For the additional designs, I leaned into the small family farm feel. The imagery is reflective of the small family farm and the free range way in which they raise the chickens. To reinforce the “health, family, excellence” motto, I created a “stamp” with this verbiage along with hand drawn elements as additional details to enhance the small farm feel. They ultimately selected the third option with the background texture that mimics a chicken feed bag along with the stitching detail around the perimeter.