Folders
client
Transamerica
creative
February 2025
art direction and design
Faith Paben
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For our new visual identity, various lines of business requested branded folders. I designed these to bring in our new vibrant color palette, our tagline mark and lifestyle photography. I combined soft touch and spot gloss varnish to give the folders a unique tactile feel.
The new colors from the palette are paired in unexpected ways in order to stand out in the sea of sameness. Within the new visual identity are several shapes, and I’ve applied the arrow shape on the interior pockets so that the user engages with the shapes while using the folder.